Three results you
should demand:
Some hotels and
restaurants spend thousands of dollars every year on property evaluations. Some
are required by the brand, the ownership, or another
third party. Some are better than others, and many bring little to no
value to the property. You are paying a lot for these visits - you should
expect more from them.
- What is your getting for your money?
- Passing you audit is often the only real goal.
- What should you really expect from a good property audit?
- A lot of money is invested in you and your establishment, and a lot is expected.
- What would be the outcome if you could increase revenues by 3%?
- If you can save 5% on the bottom line
- If you can increase the level of satisfaction, you can double those numbers.
- How would that affect your life, your ownership, your staff, and most importantly, guests?
You should expect to
find out answers to these 3 questions:
· How are you missing the boat on revenues?
Where are we leaving money on the table? Are
its revenues, the sales process,
marketing, social media, pricing, upselling, capture, take-out, events?
· Where are you wasting money? Purchasing, theft, overproduction, education,
recipes, overstaffing, cost controls
· How can you raise the level of guest
satisfaction?
What are guests saying? Associates?
What is the level of engagement, level of
hospitality, how are total experience scores?
A good audit can be a great reality check on many of these questions,
which are all part of the puzzle.
This is what you should
ask for, and receive, from your property evaluations. It sounds simple enough,
but there are many things to evaluate, and different angles to consider. Having
a qualified and seasoned auditor that uses a thorough and customized checklist
is key. As well as one with industry-based
common sense, that will be honest and sincere with you. This level of property
review can have tremendous value.
Resource: https://www.focus-fb.com/blog
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